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Outsider Spirits was founded in 2020 as a celebrity-driven brand partnership between CMA Entertainer of the Year and 10-time GRAMMY nominee Eric Church and entrepreneur Raj Alv. Seeing itself as “a purpose-driven incubator for whiskey innovation,” it launched its first whiskey release, Whiskey JYPSI Legacy Batch 001, in May of last year. It has since gone on to win numerous awards and accolades.
Two primary lines exist for Outsider at the moment. JYPSI The Legacy Series focuses on “sourcing individual well-aged whiskey components from various origins and using cross-category blending to reconstruct a traditional mash bill rather than blending the grains before fermentation.” The other, JYPSI The Explorer Series, is “based on the harmony of unparalleled six-year aged whiskeys and unique finishing woods from around the globe.”