360 Georgia Peach vodka is one of the new flavored lines of the "Eco Friendly Flavored Vodka Series." The peach flavor is a nod to the Georgia heritage of growing the fruit, which 360 notes amounts to 140 million pounds a year. They call it "sophisticated" and "versatile."
360 Vodka is the eco-friendly vodka that prides itself on thorough reduction in carbon footprints--they take great care to use packaging from glass to paper to ink of recycled or other friendly products. As such, they claim to have "reinvented" the vodka.