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The Heroes Vodka Story: A Man with a Mission Heroes Vodka was founded in 2009 by Travis McVey, a U.S. Marine Corps Veteran who proudly served as a Presidential Honor Guard from 1989-1992. An innovative and determined entrepreneur, Travis endured the life-changing tragedy of a good friend dying in combat in the War Against Terror in Afghanistan. The experience paved the way for Travis to realize the American dream of owning a business, a business that would enable him to continue to serve his country. Travis’s vision was to develop a brand to partner with well-known Veteran organizations. His mission was to help Veterans get the care they deserve. With Heroes Vodka, Travis’s dream has become a reality. Heroes Vodka was first bottled on Veterans Day, 11.11.11, a date that occurs only once in a century and epitomizes the rarity of this event. As the “Official Spirit of a Grateful Nation,” the Heroes Vodka mission is to provide exceptional taste and superior value to consumers, and to honor heroes who serve, protect and perform outstanding work in our communities.