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The Piccini family lives and works in the heart of Chianti. Their story starts in 1882, when Angiolo Piccini bought 7 hectares of vineyards and began producing wines under the motto: "It's not how much wine we make, but how much passion we put in our work."
Under the guidance of Mario Piccini, the fourth generation of the family, Piccini is today one of the most distinctive, dynamic and innovative Italian estates showing among the top 25 largest Italian producers. 100% family-owned and run, Piccini is distributed in 77 countries around the world with a total annual production of 16M bottles.
The Chianti Orange Label is the iconic wine, and reflected the family’s ambition to rediscover Chianti as a contemporary wine. The wines are grounded in tradition yet have an innovative, charming and fun personality, providing a bold and exciting choice for consumers. Tenute Piccini is among the most prominent wine producers in Tuscany, playing a leading role in the production of Chianti, Chianti Classico and Montalcino wines.
